Providing the best financial service to customers possible often means staying ahead of the technological curve. After all, you need to be confident that you’re able to offer robust security, and a flexible service that will allow them to access their finances as they see fit.
With that in mind, how do open banking API platforms factor into your strategy? While they’re becoming more and more widespread in their use, understanding how you can use this shift to your advantage can help you to retain your place at the forefront of development.
Modernizing the Banks
The banks are always going to want to be in that position, and this is simply the next stage of what they’ve already been undertaking – integration into the digital world through online banking apps and services. It might just be that with the presence of an open banking API platform, they simply become slightly less visible. The work is very much still there, in the same way that it’s always been, but by being more in the background, they begin to function as an intermediary between customer and service.
Accountant Services
For those who are hired to help individuals with their own financial situation, open banking APIs can be beneficial by providing a greater deal of insight.
Accountants might be better able to provide advice about spending habits or directions when they’re given more information to work with, ultimately meaning that they’re able to provide a superior service. This is also true if the accountant is working for a business – in which case, the direction of spending habits of the audience can help to inform the wider budget.
Credit Checks
The process of institutions providing loans to individuals can also be helped through the use of online banking APIs. With more thorough access to the relevant information, these institutions will be in a better position to base their decision, and that can lead to a greater degree of transparency between the customer and the loaner. Of course, this is arguably transparency that is more beneficial to the one loaning money than the one applying for the loan, but the benefit that does work both ways might be in delivering a loan structure that is more specifically
tailored to the individual – in much the same way that spending insights can help an individual to customize their spending habits.
Integrated Spending
In many ways, the prevalence of open banking API platforms is simply a furthering of a process that has already been going on for decades – digitizing spending. However, with so much information related to spending now available to be analyzed, the various financial institutions at work are in a better position to provide their core services.
As with many technological advancements related to online usage, efficiency is front and center – making it an appealing shift to customers as well as to businesses. This doesn’t just apply to regular spending either, it’s something that affects investment, which can be better managed than ever before.