Last Updated: September 03, 2021.
Since its launch in 2010, Instagram has gained considerable momentum and in a few years has become one of the most loved social media by users and most used by brands and companies to promote their products and services.
Why is Instagram Marketing so successful? Because it is immediate, inspirational, and easy to use.
It’s clear that Instagram isn’t just for personal use anymore – this global platform allows brands to humanize their content, recruit new talent, boost internal communication, showcase products, and inspire their audiences. Free Instagram followers are needed for Instagram users.
The real strength of Instagram Marketing is that its users aren’t just active – they’re engaged.
And this is because it manages to establish a very direct relationship between brand and potential customer, showing content perceived as true, engaging, inspirational. As such, you can get more free Instagram likes.
If want to buy Instagram likes, that is still useful.
Instagram: some numbers on the platform
Instagram today has over a billion monthly active users globally and 500 million stories uploaded on a daily basis. About 60% of users visit the platform every day for an average of 53 minutes.
There are at least 25 million company profiles on Instagram in the world: 90% of users follow at least one brand and 83% say that IG has helped them discover new products and services, then purchased ( according to Hubspot 2020 data ).
Instagram was born as a place of inspiration: you can find a large number of posts, stories, and entire accounts dedicated to motivational phrases and personal improvement. This can be exploited by companies to give a specific character to their leadership and show themselves at their best in order to attract new talents and get more Instagram followers free.
Instagram cancels the distance, bringing users closer to the atmosphere and values of each company, with direct and evocative communication: this is why a good content strategy is a must, as always in Social Media Marketing.
Feed posts or stories? Better to post as a post all those static contents that we want to have a memory of and that will compose a feed in line with the graphic style and tone of voice of the company: in this way, the user will just have to scroll to get an overview of all the ” world ”, the colors and atmosphere of the company.
To buy Instagram followers may bring more visits to your posts.
Stories, on the other hand, are an excellent channel for even more artisanal content shared by your employees or by the fanbase in general and can be integrated with many elements to make them interactive.
Surveys and quizzes, for example, or “teaser” stories of other content that will then be revealed in the feed, work well to raise the ER. Thanks to the “featured stories” it is possible not to lose them after 24 hours of life, dividing them by category.
The reels are similar to the stories but they have even more features and possible effects, which makes them perfect for creating rich content; they have the advantage of working well in the Explore section, where there is a category with daily Top Reels.