Pop-ups are a common way of livening up websites and getting your readers’ attention. They can be used to display an ad to announce a new blog post.

The key advantages of pop-ups include: they’re easy to implement, they’re an effective way of getting visitors’ emails, you can experiment with different offers, and there are many types to choose from.

This article will cover all the basics: what does pop up mean, its definition, etc. Below you’ll find descriptive examples.

What Is A Pop-Up?

The key definition of a popup is an element that pops up when someone visits a website by either clicking on it or scrolling past it.

The element can contain anything from an ad that is relevant to the visitor to a call to action (CTA) button requesting them to sign up for a mailing list or download an e-book.

There are many different types of pop-ups; therefore, they come in many shapes and sizes.

The Key Advantages Of Pop-Ups

The key advantages of pop-ups include: they’re easy to implement, they’re an effective way of getting visitors’ emails, you can experiment with different offers, and there are many types to choose from.

You can read more about the pop-up advantages below.

Easy Implementation

Simply insert a script into your website, and a popup will appear when the action that triggers it takes place.

The process of installing pop-ups is very simple compared to other types
of marketing tools, as they are self-contained units without much 
technical know-how required to put them up.

Pop-Ups Help You Announce Important News

Pop-ups work well at informing visitors of things that they might not find out if left to their own devices. This is especially true with emails, where the emails you will receive are often targeted to a specific topic or product that you are interested in.

Pop-ups allow you to communicate regularly with your customers and let them know about any new offers, deals, products, etc.

A Powerful Way To Grow Your Email List

One of the main reasons businesses use pop-ups to communicate with their customers is to increase their email lists. Upon clicking the CTA button, the link that the visitor is taken to can be an opt-in form that lets them sign up for a mailing list or newsletter.

This puts you in direct contact with them, allowing you to market other products and services to them from time to time.

Allow You To Test Different Offers

A selection of a wide range of different offers, services, or products is included in the pop-up for you to review. By using pop-ups, you can completely test out different offers, getting an idea of what your customers like and do not like about them.

By this step, you can effectively gauge whether your product is viable and then continue developing it from there.

Different Pop-Up Examples

The examples listed below are some of the most effective pop-ups and will demonstrate the use of pop-ups as a marketing tool. They cause a lot of interest in visitors, who want to know more and read up on them later.

Broadly speaking, there are two types of pop-ups: time-based pop-ups and scroll-triggered pop-ups.

Time-Based Pop-Ups Example

Time-based pop-ups appear after a specific amount of time, even if the visitor is not interacting with the website in any way.

This type of pop-up has been used for years and has been proven to be very effective in getting people to stay on your website longer and read what you have to say.

Welcome Mat Pop-Ups Example

A welcome mat popup is a time-based pop-up that appears on your website when someone visits. The visitor is greeted by friendly text asking them if they are ready to learn something new or to sign up for a mailing list, and this is followed by a link that takes them straight to the relevant area.

Scroll-Triggered Pop-Ups Example

Scroll-triggered pop-ups appear whenever the visitor scrolls past the element they are triggering (such as an ad, button, or link).

They are not triggered by time; they are triggered by scrolling past the trigger and offering visitors a chance to sign up for something or take whatever action you want them to take.

Hello Bar Pop-Ups Example

A good example of a hello bar popup is the one that appears at the top of this article. The Hello Bar is an effective way to get visitors to read more and provide a place for them to opt-in to your mailing list, download an e-book or fill out a form.

Exit-Intent Pop-Ups Example

Exit-intent pop-ups are triggered when a visitor is about to leave your website and are designed to get them to stay a little longer. They usually appear in the form of a message asking them to subscribe and/or download an ebook or report that will be of value to them and help your business.

This type of pop-up is highly effective, as they are not seen as intrusive (as they come up only when the visitor leaves), and they can be used over and over again without people getting sick of them.

Click Event Pop-Ups Example

This type of pop-up is triggered by a click on an ad or link and usually offers them something in return. The advertiser will usually have a very clear purpose of what they want the visitor to do, whether signing up to a mailing list or buying their product.

Click event pop-ups are another form of time-based pop-ups that have been used for years and continue to work well because of their simplicity and effectiveness.

The Bottom Line

Pop-ups are a great way of getting visitors to stay on your website and read or listen to what you have to say. By providing a free, on-board experience that they’re likely to return to, you’ll generate more referrals and make them want to buy your products or services.