Last Updated: April 27, 2022.
TikTok may be the most significant brand potential that we haven’t yet figured out how to capitalize on. As per a recent CloudApp research, 40+% of Gen Z invests more than 5 hours a day viewing YouTube or other online video files.
One in every five Gen Z office employees admitted to spending more than 10 hours of the workday watching TikTok and other social videos.
It’s a hugely successful service with over a 500+million monthly active users, and it’s also youthful and quirky, with a high turnover rate. Certain marketing firms have avoided TikTok because of this, and this can’t be the situation if any of the clients are under the age of thirty.
Nevertheless, significant companies are performing well on the platform, little groups are breaking through, and there's a lot of potential.
If you’re concerned that it’s too early or even that you do not even understand enough, continue to read, and then we’ll explain why you should consider putting your business on TikTok.
What Is TikTok and How Does It Work?
The following is a famous description of TikTok from Hootsuite: “Pretty short videos.” That’s a fantastic place to begin for any business or marketing division. The goal of TikTok is about being brief, making an impression, and then enticing someone to continue watching your video.
It’s the newest video-focused approach, becoming a phenomenon for us elderly marketers. This will resemble you with Vine, but the emphasis is on being hilarious and compelling (due to the brief duration of the video clips).
The users could also attempt to get TikTok crown for their TikTok profiles to gain a better prominence and organic traffic. We’ve already seen Wendy’s and other businesses go metaphysical on Twitter, and now is the following, more inventive step.
Who Uses TikTok And Why?
TikTok is mainly aimed at young people. Nearly half of all users are below the age of 24 worldwide. In China, the country’s most populous market, 75 percent are among the age group of 18 – 35.
It is most prevalent among some age groups that use mobile phones the most. If Generation Z is the target demographic, it’s time to join TikTok.
One of the service’s most vital points is that it has handled complaints well, along with some infractions of kid privacy laws. In addition, TikTok has increased its security protocols and launched specific internet security campaigns.
In short, creating a TikTok profile should not put your brand in danger.
What Is The Process?
Because TikTok is all about making and viewing clips, its built-in features are geared toward making it simple to create compelling content.
This indicates that the service has grown to accommodate a few distinct content styles. Let’s look at several of these critical tools and features to get a better idea of what you’ll experience whenever you start using TikTok.
Slideshows and videos: Within the TikTok application, you can make picture slideshows and film videos. There are all of the tools you’ll have to build anything in a single shot. Unlike the other social media platforms, most of the material is produced within the app rather than uploaded to the network.
Streaming lives: TikTok’s “Live” feature was first available to creators with large followings. Several individuals could now, although not everyone. These are regular live streams with a mixed level of appeal on the platform.
Many TikTok producers use live streams to lead viewers to specific other live platforms like YouTube and Twitch, where there is more audience involvement (and it’s more straightforward for the audiences to provide money to the producers).
Filters and editing: TikTok came with various visual features to enhance your video once you’ve captured it. GIFs, icons, emoticons, effects, animations, time effects, and other visual effects, can be added.
These can help make changes less startling, and they’re usually simple to find out when you’ve used other popular video editing tools.
Music: TikTok is dominated by music. The service features significant label deals with Apple Music compatibility, allowing it to offer an extensive music catalog. Users can utilize this to include music to clips, remix and download them, build music and video mixes, etc.
Since TikTok’s success has already transferred into triumph on various music lists, the prominence of music is predicted to continue.
Profiles: On TikTok, celebrities, entertainers, and businesses can have their accounts certified with just a blue checkmark, comparable to Instagram and Facebook. Orange checkmarks are given to well-known creators. In addition, your account will display the number of likes you’ve gotten and fan numbers.
Whenever you discover a way to incorporate your business into the TikTok mentality, you could profit from it and possibly become viral. This entails developing a solid strategy depending on what’s going on with the business.
First, study and play with TikTok so you can understand how it works in real-time and makes sure whatever you’re making is appropriate for that demographic. Showing a humorous or imaginative side of your business, regardless of your industry, is one of the most important things to work on.