Last Updated: September 26, 2019.
Sometimes it happens the letters we send to diverse recipients don’t reach them. It appears the letter drop into the spam folder, and occasionally it simply doesn’t reach the recipient because the provider’s email server is in on the spam lists.
There are numerous reasons why emails don’t reach the recipient’s inbox. Before sending the newsletter, you must have to unmistakably check the email for spam. All targetted audience, marketing research, segmentation, work on text and design will be lost if your newsletter doesn’t reach the subscriber.
One of the striking causes that your emails go to the spam folder is that filtering has become harsher and have consistently changed over time to convert to new techniques. On top of this rigorous filtration mechanism, the contemporary email protection system employs a kind of scoring phenomena to figure out how an email is to be categorized.
Webmail providers are simply cracking down on spam. However, the filters aren’t 100% accurate, so sometimes legit emails go to spam too.
Most of the mainstream email providers, including Gmail, Yahoo!, AOL, Hotmail, and more, use engagement-based filtering to improve spam detection percentage. This implies that the higher your receivers associate with your emails by opening, clicking, or reading, the more highly involved your viewership is, and the more likely you will end up in their inbox.
Reasons Why Emails Go to Spam
Spamming can be due to one or several reasons at once, so you need to check everything thoroughly. First, you need to figure out what sorts of letters are sent and to which email clients. It is equivalently crucial to know when exactly the email letter goes to spam. There are lots of email checkers — services for checking emails for spam. What to check in such a case:
⦁ sender settings (SPF, DKIM, DMARC, etc.);
⦁ kind of letters the sender sends;
⦁ sender reputation;
⦁ letters customization (typesetting, topics, etc.).
Check And Fix Letters Delivery
In general, it’s quite uncharacteristically when emails go to spam. You can always figure it out and improve the situation.
1Keep track of your subscriber base. Don’t send letters to users who are not active in the mailing list for a long time.
Be noted please, tracking your email engagement metrics is the only true way to know if your email program is improving and if there is some achievement or some settings are still required.
But, before you measure, it’s crucial to develop some baseline statistics so that you have a logical overview of your email production. The following metrics seem quite reasonable to start:
- Spam complaints reported against the IP or an Individual Email
- Opening rate
- Click-through rate
2Be sure to send emails users want to receive. Use the Double Opt-in to avoid complaints or sending letters to non-existent emails. Keep track of complaints percentage. If it rises, then you need to find the reason why and take all the necessary measures.
Unquestionably people expect to have an obvious option to opt-out of the emails via an unsubscribe button. If they couldn’t, they convert more likely to label you as a spam sender, which assuredly drops your reputation, eventually influencing your capacity to arrive at their inbox.
Possessing a large number of spam accusations on your email is undoubtedly one of the most damaging determinants in the deliverability process.
3 Make sure everything is properly set up. The technical part of newsletters is no less important than its contents. A good reputation is essential, but it’s gained over time, and you can’t gain it quickly.
It positively depends on your mailing configuration, and it’s also a concern if sent on a shared IP address. While this could be the cheapest selection for you along with plenty of other factors, but sharing an IP address could bring some possible drawbacks. If the IP address you are sending with previously owned a negative standing or current user with bad practices, you have to deal with the outcomes of your email system making the letters landing in spam instead.
4If your letters go to the spam folder, there may be more than one reason for that. Often this is a combination of many reasons. Emails from new resources won’t always go in your inbox, as they are considered undesirable by default without a reputation.
Gain a reputation gradually with the help of good letters and newsletters. Consider the essential as well as advanced mail system features.
5Pay attention to the layout quality, it’s not only important for readers, but also for email clients. Pay attention to the sender’s name, email subject, sender address and general letter content. Sometimes senders who want to attract subscribers’ attention neglect text quality and use tricks that are used in spam, such as a lot of exclamation points or capital letters.
If you contact the mail service support service, then provide them with all the necessary information so it can help you quickly and efficiently. Pay attention to the history of your newsletter, as well as to what you send to whom and how often.
Most successful email marketers avoid using vague and deceptive email subject lines, including a physical mailing address, telling recipients how to opt-out and honouring opt-out requests. Considering the fact that violations can carry penalties of up to thousands of dollars, you’ll want to be knowledgeable about the ins and outs of the CAN-SPAM Act.
Organically growing your email list is a long-term activity that requires some patience but it will certainly assist your email program. There won’t be any of the most straightforward or the speediest ways to build your list, but with time it will be the most productive.
Don’t forget, try not to send your newsletters too rarely or too often. Your mailings schedule will not only help you with the deliverability but also let the users understand when you send the letters and how much.