Last Updated: 29th of May, 2019.
Whether you’d like to pursue music as a part-time passion or a full-time profession, it’s going to expect a lot of consistent efforts in the right direction so you don’t miss the mark. Besides your non-stop progress in the field, it must be coupled with an enthusiasm to get back to the drawing board while the things aren’t favouring at times.
Well! It’s entirely up to you to build an online following and serve as an advocate for yourself. Thankfully, merely with the right guidance, you would be able to get your head around it.
The digital world has transformed the way musicians perform within the music business. Now, you can record and set up a studio within the comfort of your own home. You can send the mixing and mastering components out to the professional bulk. As a result, you’ll be able to produce quality products independently. However, it takes a lot of money, and musicians aren’t typically compensated well.
Because of streaming services and the decline in album sales, musicians continue to become more creative in their approaches. However, one can make good money as a musician even when it can be done as an independent artist. One of the foremost components you’ll want to consider is the online presence, where starting off on the right foot is imperative so that the potential opportunities won’t be missed.
Within this tech age, you have to be meditated about building the online presence.The reason is that, you will either build a brand to get exposure or stay stagnant, so it's all about the approach and dedication.
Build Your Online Presence As an Independent Musician
Before diving into some tips for creating an online audience and brand image, realise that’s there are diverse tracks you may start off with. That’s the excellence of the internet, especially social media; there are endless possibilities to manifest the creativity and to approach the viewers. Some bands are amazingly running their Facebook brand pages while others nudged the luck through their YouTube channels.
The key is to pull coherently while online, with the aim of connecting to the right people with content and sites that best depict your brand. In brief, your web appearance should exhibit who you are, what sort of music do you play, and where you desire to be in the near future.
People who haven’t met success yet and aspire to grow are supposed to pull themselves together and grasp these suggestions to gain better exposure to the global audiences for developing a stable fan base.
Starting a YouTube Channel
A music video is a great way to help you build rapport with an increasing number of followers. A lot of people love videos. This is shown through the attraction people have to video content on various social media platforms. Plus, you’re able to see how many people view a specific video. You’ll be able to see how much time they spend on the video. So, you’re able to captivate people truly; they’ll stay until the end.
Thankfully, to step up the game for you, YouTube will display these types of analytics so that you’ll know how to improve. There are tons of ways to share music through a YouTube platform. When a song is released, you can create a video that includes the album cover and a link that shows the users, where to can purchase the actual song. Likewise, a music video may also be created. However, you don’t have to create a video that you would see on a station like MTV; rather it should be unique enough. Instead, you can compile a mix of pictures and videos of you in the process of creating the song.
People love to see behind-the-scenes footage. So, if you show those gems, that can become its own video as well. Use the power of a song that’s currently trending to your advantage. Take a look at the hottest artist within your niche. Take a look at the song that everyone is listening to from that artist. Then, do a cover of that song. If you’re able to play the piano and sing at the same time, set up a video camera to record yourself performing that particular song. If you make strategies like this regularly on YouTube, this will help you gain traction and visibility in a faster timeframe.
Social Media Differentiation
It’s always important to recognize the difference between social media platforms. The strategies that work on Instagram will not necessarily work on Facebook. If you are a musical artist, you’ll want to focus on platforms that encourage video content. This is why Facebook and Instagram are so powerful. You can use paid sponsorships in order to get your music out to a broader range of people. However, be mindful of the budget. You don’t want to end up spending more than you would actually make in sales. Plus, social media has the advantage in that one doesn’t have to pay a lot of money in order to get your content advertised to more people.
You’ll want to make sure that you’re delivering value to the people that follow you. Quality should be the priority and the strategy of focusing on asking people to buy your music or check out the latest video, won’t work even it the short run. Instead, get creative in the way you approach your page. Think about how others may get benefited from the content being displayed through your channel or Facebook page. If you are a gospel artist, you might want to sing a few covers of encouraging songs that a lot of people within the niche enjoy.
Although Facebook isn’t as popular with diversified demographics as it once was, it’s still the social media platform that most people go to connect with artists. Twitter is fabulous, but it’s no Facebook. Set up a fan page for yourself or your band, and put the time it to make it look good. To engage fans, consider to schedule the content updates, interact the followers, use Facebook ads, and try to go live once in a while.
Think outside the box
Creativity has no limits, Devising an original or a unique idea outside the confines of conventional thinking or mindset always help. Setup your own systems or rules to raise the standards and target the audience with something new, as the expectations from an artist get higher and higher with time.
A Well-Designed Website Would Does the Job
A well-built online portal with understandable navigation and page layout worth a lot. The better option for musicians looking to build their website is to integrate a handful of social sharing options; this gives the users the ability to share content quickly to their social networks
A website should offer the information and material needed to recognise your brand’s image fully. Allowing you to have a site that fits your brand’s business requires a stable and robust content management system, like WordPress. This allows a creator to make the site look exactly how they intended while being staying less-technical.
It’s a no-brainer to set up and manage your website with WordPress CMS, notably when there exist enormous wp-plugins to spice up the digital life for artists.
Get on SoundCloud And other Distribution Platforms
Some distribution platform like Soundcloud is one of the prominent audio file-sharing services around where the tracks can be shared with people surfing the internet for music, fans, potential fans, and music reviewers everywhere on the web.
The widget enables play on a variety of social media platforms to participate exclusives with dedicated fans, and it even has stats on plays, so you grasp where to concentrate regarding your marketing endeavours.
To Put it Briefly
As people love the music that you share within one-minute clips, they might choose to repost it and share it with their friends. When a song is really beautiful and resonates with somebody, they’ll naturally want to share with others that they know. Social media is a platform that encourages sharing. So, when you create positive, uplifting content, you’re creating an atmosphere for your content to go viral. You have to be consistent and intentional, also take note of what works.
It’s not a comfortable journey. You have to be committed for the long haul. Even if you’re pursuing it as a passion, understand that there will be days where it doesn’t feel as euphoric as the days when you’re in the studio. further, it’s equivalently pertinent to know when to cut your losses.
Building a web presence is something that can be draining at times. This is why it’s crucial to develop a ritual that encourages motivation. You need to make sure you fill yourself up with phrases to motivate and inspire you.
Jump through hoops and do everything possible to achieve your goal or please someone, particularly to persevere through many rules, platforms and processes that might become challenging at times.