Last Updated: December 14, 2021.
The NBA’s Los Angeles Lakers and Clippers as well as the NHL’s L.A. Kings will have to update their mailing labels after the announcement that the Staples Center would be renamed the Crypto.com Arena starting on December 25th, 2021.
The announcement of the naming rights being sold was kind of a shocker considering the Staples Center hosts 250 events a year including the Grammy Awards as well as the basketball portion of the 2028 Olympics.
The sale helps cryptocurrencies move even further mainstream, and also raises the question of where NFL picks against the spread could be made with cryptocurrency, especially in stadiums named for crypto?
Could an NFL stadium be the next to partner with something along the lines of Bitcoin, DOGE, or SHIB? Here are some likely candidates:
The Unnamed Stadiums
The NFL is a billion-dollar industry so although there are a lot of naming rights switching hands every few years, companies still like to hold on to their association with the team.
Heinz Field in Pittsburgh or Gillette Stadium in New England, or even Ford Field in Detroit are now synonymous with the team, and you almost forget that they are named after corporate entities.
When a corporation doesn’t want to give up its naming rights, you shift to a venue that hasn’t yet taken advantage of the extra revenue that comes along with changing your stadium name.
There are very few of those left on the NFL horizon, in fact, Lambeau Field (Packers) and Soldier Field (Bears), and Paul Brown Stadium (Bengals) are the last three not tied to corporate naming rights.
Chicago, Green Bay, and Cleveland are iconic NFL franchises, but there is precedent for a team to keep its stadium name but also make some money in the process.
GEHA Field at Arrowhead Stadium (Chiefs) and Empower Field at Mile High (Broncos), or the Caesars Superdome (Saints) are three examples of how teams keep their legacy but also bring in money.
Ethereum presents Lambeau Field isn’t that big of a stretch.
The Volatile Naming Rights
You could be a season ticket holder for a team and not actually know the ‘official’ name of the stadium you visit multiple times a year. The Buffalo Bills stadium has been called New Era Field and Highmark Stadium in the last five years alone.
The Miami Dolphins have played at Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphin Stadium, Land Shark Stadium, Sun Life Stadium, and Hard Rock Stadium since 1987- all at the same address.
The Browns have played in First Energy Stadium since 2013, but that name doesn’t seem set in stone (even though they have the rights until 2029).
Seattle has one of the best home-field advantages in the NFL, but their stadium has also been known as Seahawks Stadium, Qwest Field, CenturyLink Field, and Lumen Field over a period of 17 years.
The Buffalo Bills (2027) and Chicago Bears (2033) seem destined to build stadiums in the future, and maybe by then, crypto will be the accepted global currency. Those fields may not be the next to be named after crypto – but maybe the last?