How To Think More Creatively About PPC

By: Jav Zeb Iqbal.
Last Updated: July 28, 2022.

PPC is one of the aspects of SEO that can be quite challenging at times. However, the concept of PPC is simple, where you bid on keywords. And if you are successful in bidding the highest, the ad will be shown for you.

If the users click the ad, they will be redirected to your website, where you get the chance to convert them. While everything happens in your favor, you just need to pay for that click.

While it might sound too simple at first, you will soon understand the complexities when you reach the execution phase. 

There are a lot of businesses that have become frustrated with PPC. Despite investing thousands of dollars in PPC ads, they were unable to yield the expected results.

If you are someone who is having a hard time feeding your creativity, you are not alone. While you might have been the most creative person when it came to PPC, there are times when that creativity simply dries up.

In that case, you are in the right place. Here we will discuss a few things that can help you rekindle your creativity.

Tips For Outstanding PPC Creativity

PPC doesn’t have to be boring. And if you feel like your PPC ads are not what they used to be, it is you who is lacking behind the modern trends.

Maybe you have just become one of those old dudes of the industry who only try things that are tested and bring results. Or it is possible that you have just become too comfortable with your formulaic creativity instead.

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PPC is all about how trendy and unique you can be with your PPC ads. Sticking with things that you have already done many times will not fire the same flare. You need to come out of your comfort zone and try things that are different.

1. Think About Your Audiences First

Before you create your PPC ad, you must understand your audience. Your audiences will only comply with your ad if you comply with their problems and offer solutions.

Therefore, you must always pitch knowing what your audiences are looking for, and your brand or business has the potential to tend to their needs.

That being said, you must not start your world like a salesperson. People hate that kind of approach. It will make you look like a person who wants to sell products only for profit.

Instead, start with asking about the audience’s problems and interacting with them. Try to understand what their problem is and how your products are and help them out.

2. Remember The Purpose Of The Ad

While we are saying to be conscious about your audiences and their needs, you mustn’t close your eyes to your main goal and purpose – To get CLICKs. If you are not getting clicks, you are not making any conversions.

This will affect your quality score, and you will eventually have to pay more for the same ad next time.

So, you need to be confident about your landing pages and their potential to engage with your audiences. Yes, it is a difficult task where you have to keep it concise and simple and yet need to ensure everything gets through to your audience.

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3. Ignore The Character Length

When you optimize your PPC ad, you are restricted by anything. For instance –

  • 25 character titles.
  • 35-character description.
  • 10 things you want to say.
  • Display the URLs.

– it can be a mind-boggling experience.

But with the first two points, it’s clear that you need to focus on writing with long hands so that your message is conveyed clearly.

Finally, Match Landing Pages With Ads

If you think that you are smart enough to direct your customers to the right landing page, don’t fool yourself. If your landing page doesn’t match the photo you shared in PPC; you are in great trouble.

What’s more, your landing page for your customers needs to be SEO optimized. If you don’t know how to do that, you can learn from the resources found on this website.

You must understand that PPC and landing pages are part of the same funnel. Therefore, ensure that the two complement each other. 

 

Author’s Bio

Jav Zeb is a young and spirited British author with expertise in tutorial writing and product reviewing. She has completed AAT from the London School of Business and Finance, Birmingham. Interests: Drawing, Painting, Blog Writing, Interior Decor, and Reading. Living in: Erdington, Birmingham, West Midlands, UK. You may reach her at [email protected].

 

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Last Updated By on August 8th, 2022 in Education

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