Last Updated: February 16, 2022.
Anyone who already works or still wants to work in the Smartphone business knows how many cell phone accessory stores have become practically indispensable spaces. There are covers, cables, chargers, and many other items that attract customers and move the market.
A good Smartphone accessories store needs to offer an attractive line of these products, with variety and many new features to delight the consumer.
Thus, the chances of the customer who enters the establishment to make a purchase or increase the value consumed increase.
With that in mind, keep reading this post to check out the essential Smartphone accessories for your store and see how to build an attractive stock for your customers!
How to Meet Customers’ Wishes
Currently, Brazil has more than one active Smartphone per inhabitant — there are more than 230 million devices in operation. The data is one of the results of a survey by the Getúlio Vargas Foundation (FGV), released in April this year.
Also according to the survey, there was an increase of 10 million active smartphones compared to 2018. And most people who purchase a device do not summarize their purchase: consumers are looking for Smartphone accessories too.
This additional acquisition can be motivated by the desire to protect the Smartphone, to improve its performance or, simply, for aesthetic reasons.
Whatever the motivation, the size of this market is undeniable. Therefore, it is important to be prepared to meet the demand of these customers well.
Identify and Understand Customer Pain
Empathy is a fundamental characteristic for those who want to meet the customer’s desires and thus, make them loyal once and for all. After all, you need to know how to put yourself in that consumer’s shoes and be aware of their needs.
In other words, your role is not only to know your target audience but also to understand their expectations and behaviors — and to know what solution you can offer to meet those demands.
Smartphone Accessories You Must Have In-Store
Now that we’ve seen how you should serve and relate to customers, it’s time to see what your Smartphone accessories store can’t miss, right? So check it out!
In different models and colors, they attract attention in shop windows and are quite seductive in the eyes of customers. Mobile phone cases are a product of great sales appeal that cannot be missing from your store.
The best cases available on the market are made with high-quality materials, such as polyurethane and polycarbonate, which guarantee protection for your Smartphone.
They increase the adherence of the device to the user's hand, preventing accidents, in addition to protecting against falls.
The covers also serve to guarantee a different style to the Smartphone, especially the colored ones. There are also more discreet, transparent options that maintain the original design of the equipment.
Finally, be sure to consider the waterproof cases, which allow the user to use their Smartphone on the beach or in the pool, without running the risk of the device coming into contact with water and ruining it.
2. Protective Films
Films are indispensable to protect the Smartphone screen against breaks and scratches, so they are among the most sought-after cell phone accessories. In addition to absorbing impacts and preventing damage, they also help keep the device clean.
In addition to viewing the panel, accidents with the screen can compromise the functionality of the touch screen. The exchange or repair of the damaged part can represent a cost of up to 20% of the total value of the product — hence the importance of the accessory.
The most common films are made of tempered glass, but there are also more modern options, made of gel, plastic or even liquid.
The main qualities of the accessory, in addition to protecting the device, are the proper fit on the screen and the maintenance of touch screen sensitivity.
Cables are essential for smartphones. Without them, there is simply no way to charge the device for use. They are also essential for transmitting data stored on the device (photos, videos, etc.), being faster in this function than connections via Wi-Fi and Bluetooth.
USB ports are the primary means of connecting Smartphone cables, but there are a few specific types that every accessory store should have. In addition to different data transmission speeds, there are also several connector models for different uses and types of devices.
The most common of all is the micro USB connection, designed to be a standard type for Android, Windows Phone, and Blackberry systems. There are several others, such as Lightning, Apple’s standard model, Mini USB, USB-C, etc.
4. Supports for Vehicles
Vehicle mounts are also highly sought after. They are very common, for example, among application drivers who constantly use their smartphones.
Other users have also opted for this accessory to facilitate the visualization of their devices and avoid incidents such as falls.
The models affixed to the vehicle’s air conditioning outlet grille are quite popular and can be adapted to virtually all types of smartphones, as well as GPS devices. Thus, the driver is hands-free to drive and can easily view the device’s screen.